When people come to your site, does it truly represent your brand?Have you ever gone to a website that didn’t represent a brand well? Perhaps the website was minimal or generic, but the brand was fun and colorful? Have you ever seen a site where you just knew that someone’s cousin had designed it for them? That’s not what we want for your brand. Your website should fit your brand like a comfortable pair of jeans-- loose enough to not be restrictive, and structured enough to not fall apart. There’s thousands of themes out there, and sometimes it can be tough to find the right one, but we’re here to help you. Let’s get started with a few questions:
Paid .vs Free?With all the WordPress themes on the marketplace, there are lots that are free, here's some of ours. Free themes are great for personal blogs, but for commercial use, free themes only offer limited features. They can also leave a bad impression with your customers that you’re not invested in your own brand. Go for a theme that was crafted carefully by a designer, not a throw-away or test product, as some free themes tend to be. Also, with a paid product, you can customize your theme to your specifications as well as getting additional support from the author, which you won't get with a freemium theme.
What’s Your USP?
Your unique selling point, or USP, is what hooks your visitors. Is your brand about simplicity? Your website should be too. Eliminate multiple colors and go for two or three complementary tones. Have a look at Minimalist One Page for a bit of inspiration. Is your USP connected to innovation? Consider a website that uses creative, non-traditional elements, such as the Pixel WordPress theme.
Are You Using the Right Photos and Video?
A great way to convey your brand personality is to use pictures (both stationary and motion). They say a picture is worth a thousand words, and it’s true that the brain processes visuals 60,000 times faster than other content. Fortunately, there’s a wealth of resources for stock imagery. We’ve discussed it before here and here. You don’t have to go broke beautifying your site with these resources.
Are You Using the Right Colors?Use your logo as the starting point for your site’s colors. Your logo should represent your brand, and your site should continue that story. The colors of your website should neither contrast nor compete with the color of your logo. Also, consider that the colors you use on your site (and logo) are truly representative of your USP. Here’s a quick breakdown: Red- Exciting, Bold Pink- Feminine, Love Orange- Friendly, Warm Yellow- Optimistic, Happy Purple- Creative, Original Green- Fresh, Balanced Blue- Trustworthy, Stable Black- Sophisticated, Classic Does your brand color reflect your ideas?
Are You Advertising?
If you plan to advertise on your website, does your selected theme allow space of ads? Most ads work best in the sidebar to the right of the content. The Clay Responsive WordPress theme is one of the best options for allowing advertising on your blog, without it being obtrusive or too pushy. It’s Your Turn What your website’s color story? Does it match your brand personality?
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