How to select the perfect website / 10 February 2017 - 21:55:38

Your website is your home on the web.


And just like any home, when you invite visitors to stop by, you want them to relax and stay for a while. But what if your furniture is uncomfortable to sit in? Or you still have a Christmas tree up in August? Or, you have bugs?

Taking that metaphor over to web design:

A non-responsive website is like uncomfortable furniture. You can’t afford to not be responsive these days because an increasing number of users access the web only from their mobile devices. Having last year’s Christmas tree on display either makes you delightfully kooky or behind the times. In web design, when your site looks like it was made in and for 2001, you lose credibility. And having bugs is just a no-no, on web and in real life. No user wants to deal with bugs while navigating your site. With so many great design choices for websites, it’s always sad to see a website suffer from any of these three offences.

So, what’s the solution?

Although you know a good website when you see it, you may not know what to look for when you’re selecting or designing a website for your business.

Here’s a handy guide for what to look for in a website, and why these elements work:

1. Look for Simplicity

Simple web design

Simple doesn’t mean boring. In the Newsright WordPress template, simple means clean. Your visitors don’t feel rushed or overwhelmed. The oversized text draws you in and the exciting color scheme makes you stay for a while. The uncomplicated navigation and layout is especially useful if selling items. You don’t want the customer to be confused when trying to check out.


2. Look for Visual Storytelling

JedKey WordPress theme

They say a picture is worth a thousand words, and the Jedkey WordPress theme proves it. Compel users at first glance with oversized photos. You don’t need to be a photographer to use this theme. You just need an audience that’s captivated by imagery-- and, that’s every audience. Use this theme, or one like it, for a fashion blog, portfolio, interactive vacation album, or storefront.


3. Look for the Single Page Websites

single-page-wordpress-theme

Unless you’re operating a huge site with lots of content, you can probably go for a simpler, single page theme like Profilrr. This theme uses an oversized background photo, which helps you convey the mood of your site. When visitors click a link, instead of going to another page, they are sent to specific location on the same page. Visitors can also scroll at their own pace. This is great if you want to publish your CV online to really impress your potential employer. The beauty of this responsive theme is the subtle animations that are sophisticated but not fussy.


4. Use Video

Use-Video-as-a-background

Short, looping videos are a popular trend in web design. You can’t see it from this still, but the inCorp WordPress theme features a video snippet that immediately captures the mood of the site. This theme also features a hideaway menu that’s easy to access. The oversized icons are playfully animated, which makes the site fun for users to interact with.


In Closing

Remember that your website doesn’t need to be complicated or flashy to make a visitor feel at home. Choose a website, like one of these, that’s modern, responsive, and free from bugs. Always free from bugs.




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